Smarter Ways to Connect With Your Market

Views you can use

A little thinking can turn ho-hum copy
into communication that really resonates. In any medium.

Here you will find proven ways to help make it happen for you. Topics on tap:

• ‘Nuggets’: a little something extra

• Grey Matter matters

• ‘I would like to ...’ (Then why don’t you?)

• Smarter PR

• Active speaks louder than passive

• Missed Opportunities: there’s more to news than ‘new’

• Nice guys finish ...

• “I didn’t know that”

• Listening is the first half of talking (actually, it’s more like 90%)

• Name Games: playing to win

It’s not too hard to make it happen – if you know how (which we do).

The RES Gang: The Thought that Counts.